Public Relations Has Changed Forever – PR 2.0 Tactics for Musicians
Last Week I posted part one of a two part series with one of the people I respect most in the world of Public Relations - Deirdre Breakenridge. Dierdre recently finished her fourth Financial Times business book, “Putting the Public Back in Public Relations,”...
Public Relations Has Changed Forever – Part 1
Deirdre Breakenridge author of “Putting the Public Back in Public Relations” explains why you may be mystified if you are Still Blasting Out Press Releases & Stuffing Envelopes … Welcome to PR 2.0 If you haven’t already heard, Public Relations has changed forever....
How To Go Viral On Youtube – Video Marketing Tips For Musicians
By Cassie Petrey – CrowdSurf.net How To Set Up Your YouTube Channel Anyone can set up his own channel on YouTube. When you register an account on the site, you are automatically given your own page. The URL for your channel will be www.youtube.com/username. When you...
New Media Pioneer: Eric Scaresbrook of Erk FM & Erk Pod
http://www.erkfm.com Weekly music podcast called "Erk FM" is dedicated to music and features about an hour's worth of music per episode. It is produced in Sydney, Australia. It features a wide range of music from across the world. Erk FM is a proud member of the...
Social Media & Online Marketing For Musicians
Corey Denis is a woman I admire deeply. She and I have an interesting history. She worked at What Are Records? the label I started out at. But she arrived after I had already left, so we never actually had the pleasure of working together during the time. Corey is...
Feature Article: What Successful Internet Marketers Know and What Musician Marketers Don't.
Most Internet marketers make money online, most musician marketers don't. The Backstory – The Big Seminar My journey into the world of Internet marketing, began when I attended an Internet marketing conference and saw one of the keynote speakers. Armand is a bubbly...
Nine Critical Things You Should Know About Publicity Before You Make Your First Move
1. The Definition of Publicity - First, we are going to start out with the very basics--some definitions of what publicity is exactly. According to the Merriam-Webster Dictionary: Publicity - "An act or device designed to attract public interest; specifically:...
Money – Change Your Outlook Around Money
Most bands and artists have to reckon with the moneymaking part of making music for a living. I have had countless conversations with musicians who are struggling to earn a living from making music exclusively and with the “new” music business it’s everybody’s guess...
Top 10 Reasons Why Musicians Should Use Flickr – Your Visual Blog
Are you too lazy to blog? Are you sick of everyone telling you that without an updated blog you are not a band? Does blogging feel like a huge, annoying, and daunting task that is evocative of being a kid again being assigned homework? Well, fear not. I’ve got a great...
Going Mobile – The Future Of Marketing For Musicians
Many experts say that the #1 way we will all communicate within the next 3-4 years will be thorough our mobile devices. It is no secret that the United States is far behind Europe and Asia in ease of use and advance technologies in the mobile realm but it is never too...