In Defense of 1,000 True Fans – Kelly Richey – Part IV
Kelly Richey has been described as “Stevie Ray Vaughan trapped in a woman’s body with Janis Joplin screaming to get out.” That’s an apt appraisal of the Lexington, Kentucky native who’s now based in Cincinnati for many years. A working musician since her teens, she...
A Musician’s Roadmap to Setting Goals for 2010
An updated version of this post can be found here.
Woman Warrior: Lay It On Thick – The Washington Post
Lay it on thick While in business school I spent a fair amount of time thinking about how businesses can have a uniquely positive impact on their communities, without necessarily being nonprofit or social enterprises. "Thick Value," a phrase frequently used by Umair...
In Defense of 1,000 True Fans – Amber Rubarth – Part III
I met Amber Rubarth through Derek Sivers who wrote a wonderful profile on her on his blog. Here is what Derek wrote: Amber Rubarth is a 26-year-old singer/songwriter from Reno, who only started playing music five years ago, but is making a full-time living touring,...
How to Achieve Social Media Rock Star Status with Ariel Hyatt – On The Record Podcast
Originally posted here: http://www.ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=2261 Eric Schwartzman: Monday, November 16, 2009 | 4:34 PM Download MP3 Indie Music Online PR Specialist Ariel Hyatt on using social media to get signed to a record deal, how P....
Sound Advice TV – How To Write an Engaging Newsletter
[youtube]http://www.youtube.com/watch?v=M-io48sOsQ8[/youtube] In this episode of Sound Advice TV, I discuss how to structure your newsletter so that fans want to open it and respond with my 3 G's - Greeting, Guts and Getting outlined in her book, which is from my...
In Defense Of 1,000 True Fans – Matthew Ebel – Part II
In part ii of my 1,000 true fans series I chose to interview my friend Matthew Ebel. I have known Matthew for a few years because he runs in the same geeky podcasting circles that I proudly run in. Matthew is the type of artist I refer to in my book as a “Builder”...
The Indie Maximum Exposure List (A Guide For The Rest Of Us)
My phone rang last week and it was Tom Silverman from Tommy Boy calling to discuss my panel for his upcoming Chicago New Music Seminar. Tom was half amused and half disgusted. "Have you seen Billboard this week?" He asked. Since Billboard is a publication I largely...
Indie Max 100: Category 1 – Mindset / Who You Are Being
1: Pick A Niche And Dominate It There are no ultimate 100 Indie Maximum Exposure vehicles for one simple reason. Indie artists must break from a niche. That niche must be well delineated and can be very, very small and still be effective. The mistake most artists make...
Indie Max 100: Category 2 – Fostering Relationships
17: Stop the Musical Masturbation I wasted so much time playing open mics and writer's nights in Nashville and Boston. The same is true of all the "hot new music sites" that spring up every 20 minutes on the Internet. The fans do not go there, you're only entertaining...
Voted Top 10 Music PR Firm
