The Musician’s Guide to Bandsintown
The basic concept of Bandsintown is pretty simple; let your fans know when and where you are playing. It allows you to promote individual dates, entire tours, festival appearances or album releases directly to fans. Plus you can target any location. Create, Claim, or...
Musician Marketing Basics: Your Newsletter, Your Product Line & Asking Your Fans What They Want
I’m just back from the mighty ASCAP Expo in Los Angeles where I spoke on a panel, did a book signing and sponsored. I learned so much from the hundreds of artists I spoke to over the 3 days there and I boarded the plane with a whole new perspective on just how...
Turning TV Placements Into Fan Engagement: Lessons From Mr. Robotic – In Defense of 1,000 True Fans – Episode X – Part 2
Two weeks ago I posted part 1 of my Step-by-Step interview with Mr. Robotic. Here is part two. Enjoy it! STEP 6: IDENTIFY YOUR TRUE FANS AND MAKE THEM FEEL TRULY SPECIAL AH: How many die-hard fans would you say you have? (Meaning; fans that will buy everything and...
Ariel Talks About Music Conferences
Ariel is looking forward to the ASCAP Expo in Los Angeles April 27 - 30 It's crucial to get out from behind the computer.... Come join me in LA at the ASCAP Expo!
Turning TV Placements Into Fan Engagement: Lessons From Mr. Robotic – In Defense of 1,000 True Fans – Episode X
A few weeks ago I got a tweet from Mr. Robotic, asking if I could include him in my In Defense of 1,000 True Fans series. I love meeting people via social media, and what follows is the first artist who has approached me to tell his own story. It’s the perfect...
The Learning Curve Yields Power….
Topspin made a BIG ANNOUNCEMENT today The best part in the email announcement from Ian Rogers said this: “In fact, where we've taken the most criticism is over the lack of ease-of-use of this sprawling platform. It's true, I've pushed the team for a breadth of...
SXSW Survival Guide
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Cyber PR Invades SXSW
Cyber PR Invades SXSW We’ve got some great artists performing at SXSW. Stop by a show and have a drink with them! All of the artists will be available for interview as well while at SXSW please email Christina Duren [Christina@arielpublicity.com] to schedule an...
In Defense of 1,000 True Fans Part IX – Theory At Work In Australia – Down Under Series – Part 1: Urthboy
Greetings from Western Australia! As I type this I am in the backseat of a car driving from Perth to Margaret River to enjoy a day of wine tasting and beach before I teach a masterclass to local musicians. I have been invited here by The West Australian Music...
Deirdre Breakenridge Reviews Music Success in Nine Weeks
Recently, I met Ariel Hyatt in New York City. Ariel is the author of Music Success in Nine Weeks. I know Ariel as @cyberpr and @cyberprcontest on Twitter. She has over 15 years of PR experience with an extensive background in the music industry. I was really...
Voted Top 10 Music PR Firm
