10 Ways You Are Unknowingly Marketing To Your Fans
Marketing is not a department... ~ 37Signals Marketing is not a job. Marketing is not something you need to put on your daily to-do list. Marketing is acclimating your audience with the whole vision of your brand. Marketing is everything that you do. Anything that can...
7 Critical Components For A Memorable Brand
4. Bio Just as your elevator pitch needs to be everywhere you are, so does your bio. There is no better example of a wasted opportunity than one where a new potential fan stumbles upon your Facebook page (or your website!) and wants to know more about you but there is...
Maximizing Your Engagement – Dillon Francis Case Study [Infographic]
For the past six weeks we’ve been busy keeping tabs on 20 different Fan Pages from different bands and brands. Through this research, we hoped to find out what and when drives strong and long-term engagement and why it does so. We’re still crunching all the numbers...
The Musician’s Guide To Monitoring Your Online Brand
This guest post was written our very own Jon Ostrow, Cyber PR®'s publicity director, who can be reached by email or on Twitter! By now it should be more than obvious that as an artist or a band member, you need to be thinking about how you can leverage the power of...
What I Learned This Year…
This week has been a whirlwind. Monday and Tuesday I spent at the New Music Seminar, and yesterday was my birthday (I was humbled by the Facebook posts, tweets and phone messages I received from artists saying thank you to me). For those of you who know me, I tend to...
How To Make Your Facebook Timeline POP!
There is a fabulous feature that will help you highlight the things that happen throughout your life and career that you would like to post onto your Facebook Page. This is a phenomenal tool for going back in time and recording important things in the history...
The Musician's Guide To Linking Your Facebook and Twitter Accounts
If you haven’t already linked your Twitter account to your Facebook account now is the time to do it! Twitter just confirmed that they have updated the Twitter application for Facebook and it is available for EVERYONE. According to the Twitter spokesman, Robert Weeks,...
7 Mobile Apps Musicians Need NOW!
Greetings! Marissa from Team Cyber PR® here, and I have a question: Do you consider yourself mobile-savvy? I'm not just talking about texting (although that's important!). I'm talking about using your smartphone to tap into and enhance your online presence while being...
Musician’s Arsenal: Killer Apps, Tools & Sites – ReverbNation Mobile Apps
Keeping in line with our recent mobile theme, I wanted to present another mobile option to you this week. Last week we talked about Mobile Roadie’s free mobile ready website option. Mobile Roadie is also quite adept at making mobile apps. And while they are a leader...
Marketing Plan Tactics For Independent Musicians – Part 3 of 3: Content Is King
Here's the final post in my 3 part series discussing some basic marketing plan elements for independent musicians. So far we've gotten Everything In Order (Website is up-and-running, Newsletter plan is in place and Touring and Merchandise steps have been taken) and...
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