This has already been an incredible year for women in the music industry and we’re only 3 months in (Hiiiii “Love Story [Taylor’s Version]”). I created this blog post a few years ago to celebrate some of the most incredible female music...
Pandora has been working hard to develop great self-serve programs to help artists more deeply connect with their fans on the platform. Here’s how to get in the game! Pandora has over 70 million active users and those users have generated 70 Billion thumbs up...
Show Notes: Episode 2: Tony van Veen & The Rise of The Indie Musician LISTEN & WATCH & SUBSCRIBE HERE: iTUNES | YOUTUBE| SPOTIFY | SOUNDCLOUD In This Episode Tony van Veen and Ariel Discuss: I am thrilled to be interviewing Tony fresh off of a major...
9 Steps to a Successful SXSW I launched my company at SXSW in 1996 with a dream to be a publicist and a stack of orange business cards that I had stayed up all night perfecting at Kinkos the night before I arrived in Austin. I remember seeing Joan Osborne and...
As I have been overhauling my site I have been revisiting a lot of posts and moments from the past. A highlight was interviewing Seth Godin. During the 2-part interview, Seth and I re-visited his music lessons blog post from now 11 years ago. Music is social. Music...
Booking sucks. It’s the hardest part of the puzzle for many independent artists, as it is not easy to book shows for yourself effectively. And, of course, everyone wants to offload the booking to an agent. When I ran my own booking agency, I received over 100 packages...