Musician Mindset Hacks
I interviewed one of my favorite people to collaborate with Suz Paulinski aka the Rock/Star Advocate about all of the best musician mindset hacks. Why is she one of my favorites? Because she focuses on MINDSET and becoming a musicpreneur (music entrepreneur); if your...
How To Get A Band Sponsorship
Ever wonder how all of these artists and influencers get brand collaborations and sponsorships? If you have, I have just the thing for you. Cyber PR LAB 8 - Getting Sponsored - An Artists Guide To Brand Collaborations is now open for registration; better yet, it's on...
What Seth Godin Can Teach The Music Industry [Part 2]
As I have been overhauling my site I have been revisiting a lot of posts and moments from the past. A highlight was interviewing Seth Godin. During the 2-part interview, Seth and I re-visited his music lessons blog post from now 11 years ago. Music is social. Music...
5 Music Branding Atrocities To Avoid At All Costs
Your musician brand is the foundation of your artistry. Yet, artists commit brand atrocities all the time. Here are the worst ones so you can be aware of them and avoid making these musician branding mistakes. 1. Not Having A Brand P-L-A-N! - AKA A Strategy A brand...
When to Hire A Music Publicist & Crowdfunding Tips for Musicians [Video]
My dear friends Ross and Marcio of Bridge the Atlantic had me as a guest their vodcast / podcast. We talked about effective crowdfunding for musicians, the weird world of music publicity, and how social media has changed the game. Looking for ways to fund your next...
19 Music Marketing Predictions for 2019
Featuring Ari's Take, DIY Musician, In The Key Of Success, Headcount, and The Rock/Star Advocate. Happy New Year! Here we are back at it! I suspect you may be making some resolutions and plans for this coming year, as now is the perfect time to do that. To get you...
How to Effectively Book Shows and Tours
Booking sucks. It’s the hardest part of the puzzle for many independent artists, as it is not easy to book shows for yourself effectively. And, of course, everyone wants to offload the booking to an agent. When I ran my own booking agency, I received over 100 packages...
The Musicians Guide To Marketing Platforms
There is a whole new breed of marketing tools to understand if you want to stay on top of your marketing game. These marketing platforms but are not that simple. These are extremely powerful tools that will help you to get your arms around your fands and get them to...
What Seth Godin Can Teach The Music Industry [Part 1]
Here is Part 1 of my two part interview with the inspiring Seth Godin: These are the lessons you will learn from watching this video... LESSON #1: Mass Vs. Weird 'Normal' means that you are lumped up in the middle of the bell curve(i.e. part of the mass). This is...
Last Chance to Enter The Independent Music Awards
Moving The Needle: Leveraging The Independent Music Awards I am always interested in things that can “move the needle” for artists. I think by now we are all past the point of believing in the myth that the “big break” or “ultimate moment” is a thing. Success is the...