Yesterday, I guest lectured at NYU for a group of Music Business students. One of them asked me an excellent question: Is there a formula for success in today’s music business? I told him that if I had the answer I’d be a lot richer! But then I stopped to...
Brooklyn, NY. April 1, 2010 – Everybody is talking about direct-to-fan, and how it is changing the way musicians can sustain themselves. Never before have musicians had so much direct communication with their tribes. Sometimes I look at this progression and...
Ariel’s Top 7 Facebook Apps for Musicians Do you have a fanpage but still not sure how to make it pop? Here are six Apps that will set you on the right path, help you to stand out from the pack and keep your fans engaged and interested in you on a consistent basis....
My phone rang last week and it was Tom Silverman from Tommy Boy calling to discuss my panel for his upcoming Chicago New Music Seminar. Tom was half amused and half disgusted. “Have you seen Billboard this week?” He asked. Since Billboard is a publication...
September 27, 2008 Billboard Staff It wasn’t so long ago that a comprehensive promo plan meant working a record to radio and maybe buying ads in the local alternative paper when a band went on tour. This may sound quaint, or maybe, if your job depends on...
