While social media is a critical component to any musician’s overall marketing strategy, it needs to be done so effectively, or it is likely to become another source of time and frustration, rather than THE source responsible for moving you closer to achieving your...
Marketing is not a department… ~ 37Signals Marketing is not a job. Marketing is not something you need to put on your daily to-do list. Marketing is acclimating your audience with the whole vision of your brand. Marketing is everything that you do. Anything that...
4. Bio Just as your elevator pitch needs to be everywhere you are, so does your bio. There is no better example of a wasted opportunity than one where a new potential fan stumbles upon your Facebook page (or your website!) and wants to know more about you but there is...
For the past six weeks we’ve been busy keeping tabs on 20 different Fan Pages from different bands and brands. Through this research, we hoped to find out what and when drives strong and long-term engagement and why it does so. We’re still crunching all the numbers...
This guest post was written our very own Jon Ostrow, Cyber PR®’s publicity director, who can be reached by email or on Twitter! By now it should be more than obvious that as an artist or a band member, you need to be thinking about how you can leverage the power...
This week has been a whirlwind. Monday and Tuesday I spent at the New Music Seminar, and yesterday was my birthday (I was humbled by the Facebook posts, tweets and phone messages I received from artists saying thank you to me). For those of you who know me, I tend to...
