My team and I speak to a lot of musicians who want to hire a music publicist. Suffice to say, we’ve seen (and heard!) a few wild stories from the artists we work with and from our time in the music industry. One thing has never been more clear, and that is that...
In the age of social media, we are all so focused on Instagram and Tiktok that we’ve forgotten an important basic: your press kit – the asset that makes it easy for others to learn about you and help you publicize your brand. In many ways, your online presence...
Ariel Hyatt answers 12 burning PR questions about Music Publicity for Independent Artists. These are the most frequently asked questions we get here at Cyber PR. 1. What is The Difference Between PR & Publicity? These two terms often seem like they are the same....
These Musician Marketing Plan posts are the most popular series on this site. They are fully updated for 2024. Do you have a plan for your next music release? This can be a single, a music video, an EP, or an album. In our most popular series, The Musician’s Guide to...
Superfans in the new buzzword of the year. This is amusing to me because I have focused on superfans for the last 2 decades and I’m struck by the fact that even though it is necessary to keep learning new strategies, apps, and platforms, the basics of human...
This excerpt is from my best-selling book on crowdfunding, CROWDSTART. This blog post will walk you through what you need to prepare for in generating online PR for your crowdfunding campaign and show how you can quickly garner targeted new media PR which will give...
