9 Steps to a Successful SXSW I launched my company at SXSW in 1996 with a dream to be a publicist and a stack of orange business cards that I had stayed up all night perfecting at Kinkos the night before I arrived in Austin. I remember seeing Joan Osborne and...
As I have been overhauling my site I have been revisiting a lot of posts and moments from the past. A highlight was interviewing Seth Godin. During the 2-part interview, Seth and I re-visited his music lessons blog post from now 11 years ago. Music is social. Music...
Featuring Ari’s Take, DIY Musician, In The Key Of Success, Headcount, and The Rock/Star Advocate. Happy New Year! Here we are back at it! I suspect you may be making some resolutions and plans for this coming year, as now is the perfect time to do that. To get...
There is a whole new breed of marketing tools to understand if you want to stay on top of your marketing game. These marketing platforms but are not that simple. These are extremely powerful tools that will help you to get your arms around your fands and get them to...
Here is Part 1 of my two part interview with the inspiring Seth Godin: These are the lessons you will learn from watching this video… LESSON #1: Mass Vs. Weird ‘Normal’ means that you are lumped up in the middle of the bell curve(i.e. part of the...
To get ahead in this business we all know that being flexible and educatable is key. At this stage of the game, CD sales are barely part of the conversation, and as the rise of streaming continues it can feel discouraging and downright depressing if you are trying to...