It’s been well over a year since our last contribution to our 1,000 True Fans series, but the ideology hasn’t aged a bit. The hustle and heart of the indie artist is still a necessity in today’s music industry, and the focus remains to have an...
I met Kat Parsons through a mutual friend and she hired us to write a full marketing plan for her. After working closely with her, I thought she would be the perfect addition to the 1000 True Fans series! By putting a strong focus on building her mailing list and...
Since Spotify’s US launch and the F8 announcements, a major sea change is underfoot. I have been following some of the most important and lively conversations about the meaning of all of this for independent musicians everywhere. I don’t have much to say about it all...
Two weeks ago I posted part 1 of my Step-by-Step interview with Mr. Robotic. Here is part two. Enjoy it! STEP 6: IDENTIFY YOUR TRUE FANS AND MAKE THEM FEEL TRULY SPECIAL AH: How many die-hard fans would you say you have? (Meaning; fans that will buy everything and...
A few weeks ago I got a tweet from Mr. Robotic, asking if I could include him in my In Defense of 1,000 True Fans series. I love meeting people via social media, and what follows is the first artist who has approached me to tell his own story. It’s the perfect...
Greetings from Western Australia! As I type this I am in the backseat of a car driving from Perth to Margaret River to enjoy a day of wine tasting and beach before I teach a masterclass to local musicians. I have been invited here by The West Australian Music...
