The ongoing dialogue about the similarity between independent musicians and entrepreneurs is a well-worn one. Both are responsible for shaping their own careers, building their own teams, setting their own goals and working towards the milestones that will turn their...
Every Artist Has Three Communities – they are separate from one another. The problem is most artists have only one strategy for marketing and promoting to three totally separate groups. The online space has helped to create a problem that many artists are...
Every Artist Has Three Communities – they are separate from one another. The problem is most artists have only one strategy for marketing and promoting to three totally separate groups. This post focuses on how to energize and connect with your second community,...
Every Artist Has Three Communities – they are separate from one another. The problem is that most artists have only one strategy for marketing and promoting to three separate groups – super fans, engaged fans, and ambient fans. This is part 3 and it...
Just when you thought you knew what to expect from Spotify, they’ve changed the rules. If you haven’t yet heard, Spotify has changed their royalty rules for the new year, and in case you haven’t been weeding through their terms and service,...