In the last installment of this series, we learned about Spotify insights. In this part, we will be discussing the ins and outs of Spotify playlists!
The More Followers the Merrier:
The more followers you have, the more likely playlist curators will pay attention to you. Get all your friends, family, and fans to follow you on Spotify ASAP. Share your tracks across each social media platform.
There’s no formal submission process for Spotify playlists. Instead, they use a combination of taste, data, research, and trends to create playlists for listener. So the best way to be considered for Spotify playlists is to make your music as visible as possible. This means, maintaining an active presence on Spotify.
For more information, we highly recommend Lucie Watson’s articleon the Medium that answers so many aspects of the question “How Can I Get My Song On Spotify Playlists?”
Make Sure Your Music Wins the Numbers Game:
Every action on Spotify is monitored. Whenever someone saves a song to their library, listens to the entire song, adds a song to their own playlist and so forth, the data is recorded. The numbers don’t lie. A track that gets skipped often after a few seconds is probably not going to be featured in a playlist.
“Every piece of data that is used on Spotify is driven by audience consumption. We’re not leading the algorithm, the algorithm is being led by the consumer.” — Austin Deboh, senior editor at Spotify.
Be Featured on Music Blogs that Fit Your Music and Your Story:
Are you a runner? Does your track have an energetic beat that could push someone to finish their last mile? Consider pitching your songs to running blogs that feature playlists for runners. People discover new music in so many different ways. Finding different avenues that fit your music will lead your listeners to check out your stuff.
Share All Spotify Playlists You’re Featured On:
If you are included on a Spotify playlist, make sure you share it to increase streams and show “thanks” to the curator.
Understand that starting small is OK!
I know you have your heart set on the New Music Friday playlist. But understand that unless you are as established as Justin Bieber or Katy Perry, the odds are against you.
There are over 2 billion playlists on Spotify. We can only imagine how much that number has grown in the past year. This means, there are over 2 billion opportunities for you to be featured on a playlist.
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